Hero MotoCorp is one of the largest corporate promoters of multiple disciplines in sports across the globe. Driving innovation in sports to attract new audiences, Hero MotoCorp has been associated with Golf, Football, Field Hockey, and Cricket for over two decades now.
Hero MotoCorp is the biggest corporate promoter of Football in India, supporting the game across all platforms. In addition to being the Sponsor of the Indian national teams for men and women across all age groups, Hero is also the Title Sponsor of all the major domestic leagues – The Hero Indian Super League, Hero i-League, Hero i-League for women, Hero Super Cup, and the Hero Intercontinental Cup. Hero was also the National Supporter of the FIFA Under-17 World Cup 2017 hosted in India. Argentinian football legend and the coach of Atletico Madrid team – Diego Simeone – is Hero MotoCorp’s Brand Ambassador.
Hero MotoCorp is committed to promoting and popularizing Field Hockey in India and across the world. Hero was the Title Sponsor of the Men’s Hockey World Cup held in New Delhi in 2010 and also supported the men’s Hockey World Cup held in Odisha in 2018. Hero continues to be a long-term partner of the International Hockey Federation (FIH). Over the years Hero has also partnered with major Hockey leagues held in India – Hero Hockey India League, Hero Hockey Champions Trophy, and Men’s Hockey World League. Additionally, Hero was also the Title Sponsor of Men’s Asia Cup 2017 and 2018 Asian Champions Trophy.
Hero MotoCorp has had a long association with Cricket in various capacities. Hero was earlier one of the Global Partners of the International Cricket Council (ICC). It was the team sponsor of Delhi Daredevils and later Mumbai Indians teams in the Indian Premier League (IPL) T20 tournament and was also a partner of the IPL at the central level. The Company is currently the Title Sponsor of the Hero Caribbean Premier League – the highly popular T20 Cricket tournament held annually in the Caribbean islands and the USA. A host of top Indian men and women cricketers are Hero’s brand ambassadors.
Hero MotoCorp has been associated with Golf for over two decades and is currently a partner of all three prominent tours – The Asian Tour, The European Tour, and the US PGA. It hosts the ‘Hero Challenge’ – innovative one-hole knockout contest played under lights, at three major European Tour events. The Hero Challenge is a much sought-after engagement for players, celebrities, and fans alike. Hero MotoCorp also hosts the ‘Hero World Challenge’, at Albany in the Bahamas, a PGA sanctioned Tiger Woods invitational event. The Company also hosts the marquee Hero Indian Open, for men as well as women. It has been the title sponsor of Hero Indian Open for men, co-sanctioned by the Asian Tour and European Tour, since 2006 and the Hero Women’s Indian Open, which is a part of the Ladies European Tour, since 2010. Hero MotoCorp also sponsors India’s domestic Pro Tour for women. Golfing legend and 14-time major winner Tiger Woods is Hero’s Global Corporate Partner. Top Indian golfers such as Anirban Lahiri, Shiv Kapur, Sharmila Nicollet, and Tvesha Malik are also brand ambassadors of Hero MotoCorp.
Hero MotoSports Team Rally, the rally-racing team of Hero MotoCorp, has become a flag-bearer of Indian motorsport on the global arena. The Team has consistently delivered impressive performances across the world, including the world’s most challenging ‘Dakar Rally’. The Team’s three riders – CS Santosh from India, Joaquim Rodrigues, or JRod as he is popularly known from Portugal and Oriol Mena from Spain – have given a string of good results over the past three years. While Oriol finished at the 7th and 9th positions in 2018 and 2019 respectively, JRod finished the Dakar Rally 2017 and 2019 in the 12th and 17th positions respectively. CS Santosh finished Dakar 2017 at 47th and Dakar 2018 at the 34th position.
A truly global automotive player with an ever-expanding customer base across continents, Hero MotoCorp remains committed to designing and developing eco-friendly mobility solutions for the world. The Company has set new benchmarks in green manufacturing and sustainable practices, while its social responsibility initiatives continue to enrich society.